Published
October 22, 2017
Category
WordPress/eCommerce
client
Guy Gilchrist
Guy Gilchrist – Animator
01. The Challenge & Solution
Legendary Animator Guy Gilchrist is known for bringing to life some of your favorite childhood hero’s: Teenage Mutant Ninja Turtles, The Muppets, The Muppet Babies, Nancy and Pink Panther.
He asked us to build an eCommerce platform for his fans to request custom artwork and buy his latest products.
We built a custom WordPress site filled with his artwork, tour dates and products. Check them out at AGuyGilchristProduction.com
02. Working Process
One SEO component called off-site SEO ensures that users of external pages or of social media can find your website. Being optimized for SEO increases the site’s potential to draw customers from other platforms other than the search engine. For instance, when you post content and links to your page on Facebook or Twitter, you are able to promote your website and attract more customers. One of the main goals of SEO is to attract the targeted audience through organic searches. The number of visitors to your site influences your sales and subscriptions. It also promotes the marketing of your products and services. Increased inbound traffic is always good for business because it equates to more conversion opportunities.
Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content.
03. Perfect Result
Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that when your target customers search for products and services that your industry offers, they are likely to find your website. When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages. SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing.
